Wigo: Blog 9

*CALLING ALL COLLEGE STUDENTS* 

Are you going out tonight?                                             Don't know where to go?
                                       Do you want to go out tonight?                                     There's an app for that.

 

For those who don't know what this is its a social media app where you update your partying status. It shows where you are going, who is there, and there are even photos uploaded from each location. This app is fairly new to St. Michael's College, but the recent marketing campaign by creator Ben Kaplan made an explosion on our campus.

The beginning of March Madness posed as a perfect time to expand the WIGO name. Creating its own bracket of colleges across the country, WIGO created the ultimate competition between various schools called the Wigo Madness event. Starting off with 32 schools they each competed weekly to see which school is the most social, active, and fun. Each school was rated by a percent based on...

1. Percentage of school attending the Wigo Madness event.
2. Number of users attending the Wigo Madness event.
3. Number of invites/taps to the Wigo Madness event.
4. Number of photos posted inside the Wigo Madness event.
5. Number of new users during the Wigo Madness event.

(sorry this picture isn't the best... the bracket is too large!)

The idea behind this event spurred an amazing increase of followers and awareness of WIGO. Following the entire Madness event, I had noticed a significant amount of people who attended the event from Saint Mike's. The first round of the WIGO event St. Mike's won with 250 people going to the event. By the fifth round, we lost with over 600 people going. With this large increase at our school I can only image how many people went from the opposing school. 

So with this, download WIGO and enjoy your Thirsty Thursday. Cheers!