Critical Reflection of BU 214
Reflecting back on this course, I believe that there were ups and downs, like any other class. I feel like I learned more things in some chapters than I learned in others. I loved how we talked about current marketing news and it helped that our class occurred during the Superbowl.
1. Powerpoints: Honestly they were kind of pointless. I didn't really learn anything from them because they were straight from the book, and we had to read the book for all of the quizzes anyway so it seemed like a waste of time to go to class on those days. I enjoyed the classes where we would talk about how class related to the real world because in all respects that is what we will be doing in the future.
2. Presentations: The presentations were always interesting, and kept you focused on the class, especially so early in the morning. The ad and Ted talks should count for more of your final grade because I spent a lot of time preparing for them.
3. Quizzes: The quizzes were difficult at the beginning of the year. They started off extremely focused on small details that were pointless to the real concepts of marketing. As the semester continued they got better, but there would still be questions that, even if you had the book in front of you, you would have no chance at getting right.
4. Practice Marketing: I thought that the idea of PM was an interesting way of learning how to sell a product in the real world. Meeting up with your team once a week wasn't that bad either, but I think that you should be able to make more decisions on the program. It was difficult in the program to move up in the business as well. For example, if you sold an average amount one time, than the most on the next turn, you still would be on the lower end in rankings. So basically, once you're on the bottom you stay on the bottom. It was a decent program overall, I have never done anything like this so it was educational.
5. Peer Reviews: I am not a fan of peer reviews. I enjoy reading other people's blogs and watching their presentations, but I feel like it doesn't help me in any way educationally. For a lot of the peer reviews I just kind of skimmed through the blogs, and I am sure others did too. So the grades that people give to each other are probably not even close to what you would think. The timing of the blogs due was also annoying because a lot of them were due right when we get back from break. I would prefer blogs due on Wednesday or Friday when we have all we to be reminded.
Thursday, April 23, 2015
Thursday, April 9, 2015
Wigo: Blog 9
*CALLING ALL COLLEGE STUDENTS*
Do you want to go out tonight? There's an app for that.
For those who don't know what this is its a social media app where you update your partying status. It shows where you are going, who is there, and there are even photos uploaded from each location. This app is fairly new to St. Michael's College, but the recent marketing campaign by creator Ben Kaplan made an explosion on our campus.
The beginning of March Madness posed as a perfect time to expand the WIGO name. Creating its own bracket of colleges across the country, WIGO created the ultimate competition between various schools called the Wigo Madness event. Starting off with 32 schools they each competed weekly to see which school is the most social, active, and fun. Each school was rated by a percent based on...
- Percentage of school attending the Wigo Madness event.
- Number of users attending the Wigo Madness event.
- Number of invites/taps to the Wigo Madness event.
- Number of photos posted inside the Wigo Madness event.
- Number of new users during the Wigo Madness event.
(sorry this picture isn't the best... the bracket is too large!)
The idea behind this event spurred an amazing increase of followers and awareness of WIGO. Following the entire Madness event, I had noticed a significant amount of people who attended the event from Saint Mike's. The first round of the WIGO event St. Mike's won with 250 people going to the event. By the fifth round, we lost with over 600 people going. With this large increase at our school I can only image how many people went from the opposing school.
So with this, download WIGO and enjoy your Thirsty Thursday. Cheers!
Game of Thrones: Blog 8
Gut Wrenching
Adrenalin Pumping
Mind Blowing The era continues this Sunday with the airing of Game of Thrones: Season 5.
Ending last season with the most viewers of an HBO show, Game of Thrones has become HBO's second most watched show, trailing behind the Sopranos. HBO's polls have shown that each episode was watched by, on average, 14.4 million people. The future looks promising considering last year's demand to watch the season premier had crashed the HBO Go website (personally experienced). This "fatal error" message caused HBO to post a tweet apologizing to fans which received 917 retweets and thousands of angry comments.
Marketing Game of Thrones:
The annual "watchathon" is midswing this week when all Xfinity members are able to catch
up on all of their favorite HBO shows for free.The last day to binge watch all of your favorite HBO shows for free is this Sunday. Clever campaigning trick by HBO don't you think? Personally, I spent my last day of vacation binge watching Season 4 of Game of Thrones. I'm sure I'm not alone.
Enjoy the trailer for Season 5!
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