Psychology is an underlying factor in the success of large marketing campaigns. Knowing how your product or company makes people feel can be the basis for creating customers. Initial impressions of people, places, or things can have a huge impact on whether people feel comfortable in participating in the benefit of your company. Many first impressions are due to something more than just the company name, but the feel of your store, product, etc. The most important factor of feeling in a company interestingly has a lot to do with COLORS. With a broad spectrum of colors it is hard to find the proper color to depict what you are trying to show... or is it?
Colors are known to create emotion. The best example of this is that it is said McDonald's used the colors yellow and red because those colors create hunger in people, but to some people red means anger and yellow is bright and happy. In all reality it truly depends on personal experiences for what you believe each color represents. After careful analysis this lovely chart has been made to show what colors are used by what company's and what they intentionally chose as a color to represent their missions.
When it comes to color, there is no certainty what the best one to use is. There is however, a correlation in the way that colors affect buying habits. According to Niel Patel, "Color is 85% of the reason you purchased a specific product." It is important as a marketer to understand that colors can affect whether people will buy your product. In the video below, several color facts have caught my attention:
- Yellow and orange are more likely to have you buy something in the "buy now" buttons
- Blue makes you want to trust the company (contrary to the photo above)
- If you're a politician... don't use green
- Women don't like colors like grey, orange, and brown; but they do like blue, purple, and green
- Men also like blue and green, but they also enjoy black
Ultimately, the way that you choose the colors of your company will not satisfy everyone. With these tips hopefully you can incorporate the psychology of color into the future success of your business!
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